Scott Schneider – Communications, Public Relations, and Events Manager, Primacy Strategy Group

Scott Schneider has been hired as the Communications, Public Relations and Events Manager for the Primacy Strategy Group. Scott joined the team in May 2024, bringing with him nearly a decade of experience in newsrooms across the country.

A native of Prescott, WI, Scott graduated from the University of Wisconsin-Eau Claire in 2015 with a bachelor’s degree in communication and journalism.

In the fall of 2015, Scott worked as the Executive Producer at KMID/FOX 24 in Odessa, Texas. Scott helped the station launch new 9pm and 11am newscasts while supporting daily content creation and story development. He also led the station’s political coverage of the 2016 presidential election.

In 2018, Scott moved to Little Rock, Arkansas to work as a producer at KARK/FOX 16. During his tenure, Scott covered the Coronavirus pandemic, the 2020 presidential election as well as the national unrest in the summer of 2020.

In 2021, Scott moved back to the Midwest to work at FOX 9 in Eden Prairie, MN. Scott left the news industry in 2023 to focus on communications and media relations work.

In his free time, Scott enjoys spending quality time with his wife, Haylee, and daughter, Lux. They also have a dog, Beau, and a cat, Socks. The family loves to spend time up at their cabins in northern Wisconsin. Scott is a fan of sour beer, video games, hiking, movies, podcasts and fantasy football.